Another Year, Another ‘Big Ad Gig’

By Kiran Aditham Comment

Is it that time of year already? Yes it is, apparently. Atmosphere Proximity (nee BBDO) brings you another installment of the “Big Ad Gig,” which is a 30-day paid freelance job that’s awarded to five up-and-comers with a twinkle in their eye who are hoping to make their break in the ad world (or at least that’s how we think the story’s written). This year’s participating agencies/companies include Atmosphere (obviously), Facebook (!), CP+B, Ogilvy and the Martin Agency and here’s the brief: “Create your own video reenactment of a moment in advertising history.” Does the Subway fist bump count?

Anyhow, Atmosphere Proximity has partnered up with the New York Times for the 2011 BAG, which stars that familiar Judah Friedlander doppelganger yet again and includes a website that features different themes depending on the era of advertising you choose. As for the judges this time around, Atmosphere’s CEO/CCO Andreas Combuechen is returning of course and joining him are CP+B’s worldwide CCO Rob Reilly, Martin Agency’s CCO John Norman and Ogilvy North America’s CCO Steve Simpson among others. You can get full details here and we’ll keep you posted if we get any timeless Big Ad Gig instructional videos such as this. Update: And here we have them. Check out another video after the jump.