Wait, didn’t this just happen, like twice over recently? Well, yes, but R/GA appears to be opening up shop like Barnes & Noble in the late 90s/early aughts, the latest being an L.A. office, which has officially opened its doors just two months after the agency for the digital age settled in Sydney. The new Santa Monica branch marks R/GA’s second California-based space, following San Francisco of course, and currently houses five staffers with seven open positions that are in the process of being filled over the next couple of weeks. According to the IPG agency, the goal is to expand to 30 employees in its first year.
As for leadership, R/GA plucked several staffers from within including a few who worked on Nike business for years such as Tara Greer, ECD, experience design, Mark Laughlin, ECD, visual design, and Luke Stiles, senior technology director. Rounding out the management in the City of Angels are Andy Sullivan, MD/biz dev, senior producer Chris Sullivan and Steve Weinswig, currently VP/managing director at R/GA SF who will pull double-duty for the time being as interim managing director in LA.
In terms of clients, those in the know tell us that the R/GA L.A. crew is “working with an existing client that we aren’t able to disclose right now along with moving forward in some pitch work for clients in the area.”