Another CD Opts for Freelance Life


By Kiran Aditham Comment

Guess it’s that kind of week. A day after Publicis & Hal Riney confirmed that it’s losing three creatives to the freelance world, sources familiar with the matter let us know that creative director Paul Caiozzo is also leaving his full-time agency gig at fellow Bay Area operation twofifteenmccann (formerly agencytwofifteen which was formerly T.A.G.) and heading into self-employed mode.

Caiozzo spent the last two-and-a-half years at twofifteenmccann, where he was a CD on campaigns including the “Journey” experiment for Microsoft’s now-dead-and-buried Kin and most recently served as art director on the Halo 4: Awakening effort that saw the return of Master Chief. Prior to twofifteenmccann, Caiozzo spent a few years at CP+B, where he was an ACD on a handful of Burger King projects including “Whopper Virgins.”