Sally Hansen, the nail color brand owned by international beauty conglomerate COTY, has signed Anomaly as its lead creative partner after a global review.
As is the trend, the company did not officially name the MDC network as its agency of record. But it did discuss a “global partnership” to “sharpen Sally Hansen’s iconic positioning and help drive growth” for what we’re told is one of the leading nail color brands worldwide.
Anomaly will handle everything from TV spots to social, point of sale and in-store work with its first campaign debuting next spring or summer.
Now check out this quote from COTY consumer beauty CMO Friedemann Schmid: “We are impressed with their creativity and refreshing approach to challenge the status quo of traditional advertising.” Who ever wanted “traditional advertising” anyway, LOL.
Anomaly global COO Karina Wilsher, who is moving to London soon, said, “The [Sally Hansen] business is at an inflection point, with significant innovation and global expansion plans. This is going to be fun.”
According to Kantar Media, COTY spent approximately $40 million on paid media for the Sally Hansen brand in the U.S. last year and $13.3 million during the first half of this year.