Veteran designer Cynthia Pratomo has become the newest creative director at Omnicom creative consultancy Wolff Olins in New York.
She was most recently head of design at Anomaly.
“I’ve always admired that Wolff Olins’ practice is visually provocative and smart, while constantly pushing for integrity and cultural relevance in their work,” she said. “Effective design compels us to viscerally feel something new, and even reconsider our relationships to each other and the world.”
Pratomo (portfolio here) has worked as a designer for more than 15 years, most prominently as head of her own Studio Pratomo and serving as principal and creative director at C/C, the firm she launched with current JWT design director Chen Chieh Ni.
At Anomaly, she led a design team specializing in interactive and brand-led experiences. She also helped launch Unreasonable Women, described as “Anomaly’s women and leadership group, bringing together industry women for mentorship, activism and training.”
Beyond such agency clients as Jose Cuervo, Converse and Coca-Cola, she has worked on projects related to urban development (the Red Hook Waterfront Project) and fine art (The Storm King Gallery, which is really quite awesome).
“We couldn’t be more excited to welcome Cynthia to the team,” said managing principal Tom Wason. “A culture of experimental design through creative technology is the goal here and the right leadership is critical. Cynthia’s multi-disciplinary fluency and personal focus on social impact will be key to carving out new design frontiers for us and our clients.”