Anomaly Amsterdam Wins T-Mobile Creative Review

By Patrick Coffee 

T-Mobile has picked Anomaly Amsterdam as its new regional creative AOR after a review.

Fellow Amsterdam shop Etcetera, which is part of the DDB network, previously handled the business after winning a 2011 review and created a spring 2016 campaign under the “Live Forward” tagline.

According to the best efforts of Google Translate, a T-Mobile spokesperson called Anomaly “an agency that fits well with the ambitions of our brand and our mobile first strategy.”

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Amsterdam CEO Engin Celikbas added, “The telecom market is on the verge of great changes. We are proud that T-Mobile Anomaly has been selected to give meaning and shape to their marketing and business strategy. We hope that our cooperation will further strengthen the position of T-Mobile in the Netherlands.”

Prior to this review, T-Mobile sent its European media buying account to IPG’s Initiative. Given the regional nature of the win, the client’s annual spending totals are unclear at this time.

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