Anomaly Amsterdam has a new campaign for Fox Sports which aims to capture the excitement of watching live soccer.
The 60-second spot doesn’t include a second of actual in-game footage, choosing instead to focus on the reactions of fans — from anguished to exultant — watching the game. Their facial expressions and body language give the viewer an idea of the on-field drama as an opera plays in the background. The approach leaves an impression of just how impassioned fans young and old get about the game, and it’s a welcome departure from the myriad ads that simply assemble in-game footage of popular stars.
“Anomaly did an outstanding job at capturing the tension, excitement, joy and pain that fans experience while watching a live soccer match,” said Fox Sports Marketing Director Jan Bonjer. “Their world class brand and soccer experience has helped us create an authentic and insightful campaign made by fans, for fans.”
The campaign also includes 30-second versions of the spot, as well as print, digital and radio executions. Stick around for credits after the jump.
Credits:
Partner, Global Executive Creative Director: Richard Mulder
Partner, President: Hazelle Klønhammer
Partner, Head of Planning: Amanda Fève
Creative Director: Zack McDonald
Creative: Daan van Dam
Head of Production: Ezra Xenos
Studio Artist: Andy McAlpine
Business Director: Tracey McIntosh
Account Director: Karen Whitehouse
Account Manager: Shaber Hossain
Production Company: Habbekrats Amsterdam
Director: Victor D. Ponten
Executive Producers: Julius Ponten & Philip Harthoorn
Line Producer: Frank Coenen
DOP: Gábor Deák, Lennart Verstegen
Editor: Govert Janse
Music: Sizzer Amsterdam
Post Production: Captcha!
Colourist: Barry Clarke