Ah yes, what a way to end the day. It’s been a while since we’ve had our fill of somewhat awkward and/or awful agency self-promos, but thankfully 40-year-old (!?) Dallas-Ft. Worth shop GCG Marketing has come through. Without the audio, this two-minute clip–which, to be fair, at least gets a solid B+ for production value–could look like your average scene from The Pitch (actually, this looks more exciting). But pop some earbuds in and we’re treated to an earnest fellow rapping (well, technically) over the goings on with lines like “marketing is advertising on intellect.”
Well, at least our bearded friend doesn’t try to add any affect or swagger to his lyrical flow, which is easy enough to rap along with. Still, like any other agency self-promo, we’re not sure if this will do GCG any favors. But hey, they did get the word out, and we’ve surely seen worse. If you’re really interested, Adfreak‘s Tim Nudd took the time to transcribe some of the lyrics, which really won’t do GCG any favors.