Last night, the folks from the AICP threw down multiple parties in Chicago, NYC and Santa Monica to announce the 2012 shortlist for both the main show and the Next Awards, which will take place on June 12 at the MoMA in New York. AICP president/CEO Matt Miller says in a statement, “This year more than ever we have witnessed the evolution of the collaborative process. Because so many projects included companies working together to in roles that defy traditional definition, we have decided to forgo a formal tally, as there is really no fair way to determine the level of contribution to each project.”
As expected, the Chipotle “Back to the Start” and “Dear Sophie” Google spots topline the commercial list. Your full shortlist can be found here.