WPP’s Kantar Media begs the question, “Was that Super Bowl Ad really worth $3.5 million?” Online video appeared to play a big part in the mix as according to a study from Kantar’s Video division, which claims that within the first three days, the top 10 ads created $862,000 on average in earned video impressions, a 12.7 percent return on the cost of a Super Bowl ad spot. In addition, this year’s big game ads have created over $11 million in earned media and saw a 267% increase in viewership over last year’s Super Bowl. As expected, the Honda/Broderick combination scored big and earned over $2 million along with Seinfeld/Leno’s Acura spot. Read more here.
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