As part of a merger with Quebec creative shop, Bleublancrouge, DDB Canada has now unveiled its new Montreal location called, if you can believe it, DDB Canada Montreal. Current client roster at the new entity includes the likes of AutoTrader, McDonald’s Canada Digital and Manulife Financial. From what we’ve been told, Existing Bleublancrouge clients will continue to be served independently, under its current company banner, but will now also benefit from added expertise from DDB resources.”
Regarding the merger, David Leonard, who was bumped up to president/COO two years ago, says in a statement, “This strategic alliance gives both of our agencies a competitive advantage as we will be able to deliver outstanding culture-driven creative and offer market-focused solutions for our clients. Through DDB Canada Montreal, we can now better serve the unique needs of national clients who require dedicated Quebec-specific programming.”
We’ve been told at present time that there are seven staff members in the aforementioned office and at present, DDB Canada Montreal will handle marketing communications in Quebec for the aforementioned clients.