Well, this was news to us when it first hit the Spy line today, but we’ve received confirmation that just before the new year, Publicis Groupe-owned Big Fuel welcomed a new SVP/executive creative director in Jon Resnik, who joins the agency after spending 18 months as ECD at Dachis Group. We’ve been told this is a newly created position filled by Resnik, a former screenwriter/producer who jumped into the agency world nearly 10 years ago when he joined up with Avrett Free Ginsberg as a senior copywriter. In subsequent years, the new Big Fuel ECD held senior creative positions at the likes of G2 and Schematic.
Along with Resnik’s hiring, spies are telling us that some cuts have been made at Big Fuel and from what we’re hearing from sources, there has been some fluid talent movement with the agency that’s just part of the transition of it being integrated into Starcom MediaVest Group.