And Now, a Musical Interlude Courtesy of Fallon’s Todd Riddle

By Kiran Aditham Comment

If you weren’t aware, Fallon executive creative director Todd Riddle, who’s been with said agency for nearly five years, has a musical side project called, yes, Riddle. The ECD and his Riddle partner-in-crime Gib (yep, just Gib), who’s a principal at music prodco Verite, just released a new single called “We Didn’t Know” and what you see above is the accompanying video. As you’ll see, an animated love story of sorts unfolds in a live-action setting on the streets of NY, serving as a fitting accompaniment Riddle’s forlorn, folksy ‘choon.

“We Didn’t Know” is part of Riddle’s upcoming debut album, Notes From the Whiskey, which from what we’ve been told is a “complete rock opera telling the story of a fictional musician in Los Angeles.” This should be interesting. Production credits after the jump.

PRODUCTION COMPANY: Red Car

DIRECTOR/LEAD ANIMATOR: Chris Bialkowski

PRODUCER: Michael Hogan

EXECUTIVE PRODUCER: Mary Knox

CHARACTER DESIGN: Shiouwen Hong

COMPOSITING: Eric Dalimarta

DIRECTOR OF PHOTOGRAPHY: Thomas Bergerstock

COLOR CORRECT: The Mill

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