The latest spot in Old Navy’s ongoing series starring Amy Poehler debuted this week. Chandelier Creative of New York casts the Parks and Recreation star in what may be her oddest role yet: art buyer/critic.
In a mildly amusing twist, Poehler’s best imitation of Edith Head manages to simultaneously comment on the aesthetic merits of both the art on offer and the Old Navy model’s posterior.
Also: in a phenomenon fairly unique to this campaign, the outtakes are almost better than the spot itself.
Credits:
Client: Old Navy
Title: “Art Is Dead. Jeans Are Alive.” :30
Agency: Chandelier Creative New York
Creative Directors: Richard Christiansen, Lena Kuffner
Managing Director: Sara Fisher
Art Director: Michael Scanlon
Writer: Matt Murray
Agency Producer: Jill Andresevic
Production Company: Caviar Content
Director: Jonathan Krisel
Executive Producers: Michael Sagol, Jasper Thomlinson
Line Producer: Eric Escott
Editorial: Rock Paper Scissors
Editor: Carlos Arias
Assistant Editor: Alex Liu
Editorial Executive Producer: Eve Kornblum
Editorial Head of Production: Justin Kumpata
Post Producer: Lisa Barnable
Telecine: Color Collective
Colorist: Alex Bickel
Telecine Producer: Claudia Guevara
Audio Post: Sonic Union
Mixer: Michael Marinelli
Assistant Mixer: Pat Sullivan
VFX: Rock Paper Scissors NY
2D VFX Artist: Edward Reina
VFX Producer: Melanie Gagliano
VFX Executive Producer: Eve Kornblum