AMV BBDO launched a new campaign for Currys PC World entitled “Tech for the life you dream of…”
In “Pina Colada” (featured above) a woman fantasizes about using her refrigerator’s ice maker for a variety of exotic cocktails. After a musical fantasy sequence, however, she is interrupted by a very different reality. The spot ends with the line “Tech for the life you dream of*” followed by “*and the one you live.” Other ads in the campaign follow the same humorous fantasy/reality approach, depicting a father who imagines himself as a top chef but whose son requests something a bit simpler than he’d imagined for dinner and a child entertainer who wishes he was in a metal band.
Credits:
Agency: Abbott Mead Vickers BBDO
Client: Currys PC World
Directors: The Bobbsey Twins From Homicide
Executive Creative Director: Alex Grieve
Executive Creative Director: Adrian Rossi
Producer: Andrew Studholme
Production Company: Blink
Executive Producer: James Bland
Agency Producer: Polly Lowles
Creative Director: Clark Edwards
DOP: Christopher Sabogal
Editor: Ed Cheeseman
Post Production: The Mill
Copywriter: Clark Edwards
Agency Planner: David Edwards
Agency Planner: Sarah Sternberg
TV Producer: Polly Lowles