Last year, Amsterdam Worldwide was tapped to lead the Warsteiner Beer business, and their work with the brand can now be seen in their recent global brand platform, intended to “refresh the brand in its existing markets, and firmly establish it in emerging markets.”
The campaign, which kicked off in Germany on the 10th and will roll out gradually in over 60 markets worldwide, features television, print, and “high levels of digital media activity across the board.” Amsterdam Worldwide clearly wants to target the young and the young at heart (such as the 45 year-old skateboarder in the “Do It Right” television spot featured above), as evidenced by the online documentaries meant to supplement the television campaign which include profiles of a skydiver and a graffiti artist.
“Traditional beer advertising is cluttered with a lot of clichés and not particularly inspiring insights – we had a chance with Warsteiner to break away from that mould and celebrate a brand culture that lives and breathes an intense commitment to creating a truly premium beer,” explains Amsterdam Worldwide’ s Strategic Director, Uli Kurtenbach. “It was a natural step to inspire Warsteiner’s consumers to take on their own lives with the same enthusiasm.”
Stick around for credits and a profile of “Freefly Rob” after the jump.
Credits:
CAMPAIGN
Client: Warsteiner Brauerei, Haus Cramer
Campaign: Mach das einzig Wahre
Territories: International
Duration of campaign: 2014 and beyond
TV CAMPAIGN
Agency: Amsterdam Worldwide
Strategy: Uli Kurtenbach
Executive Creative Director: Richard Gorodecky
Senior Copywriter: Richard Gorodecky
Senior Art Director: Daniel Peirón
Copywriter: Amadeus Henhapl, Karen Cardy
Art Director: Fabian Hupfauf
Client Service Director: Megan Wooding
Client Manager: Agathe Wiedemair
Producer: Neil Henry
Prod company: RadicalMedia, Berlin
Director: Hanna Maria Heidrich
Director of Photography: Franz Lustig
1st Assistant Director: Gregor Stitzl / Joe Nolan
Executive Producer: Catherine Baikousis
Producer: Tobias Steinhauser
Post Production: Darlings Post Production
Head of Editing: Doug Hancock, Darlings
Head of VFX: Robert Okker, Darlings
Colourist: Robert Thomas, Darlings
Compositor: Chaja Koe, Floris van der Veen
In-house Producer: Violeta Nikolova
Music Supervision: Audentity
Sound Designer: Niels den Otter, Guido Maat, Audentity
Music Licencing: Niels den Otter, Audentity
Sound Recording: Nick Smith, Stainless Sound and Music
INTERACTIVE CAMPAIGN
Agency: Amsterdam Worldwide
Strategy: Uli Kurtenbach
Executive Creative Director: Richard Gorodecky
Art Director: Daniel Peirón, Fabian Hupfauf
Copywriter: Richard Gorodecky, Amadeus Henhapl, Karen Cardy
Designer: Eric Ruiz
Client Service Director: Megan Wooding
Client Manager: Agathe Wiedemair
Account Executive: Daniel Maciejewski
Digital Production: Jan-Peter Wiersma
Prod company: GOOQX, Think Big Media
PRINT CAMPAIGN
Agency: Amsterdam Worldwide