N=5 and WeFilm collaborated on this very effective PSA which consists of installing a giant TV billboard in the heart of both Amsterdam and Rotterdam that depicts a scene where public service workers are facing violence and aggression (which apparently is a common problem there). While onlookers waiting for the train gaze at the billboard, they’re actually being placed in the ad itself, which aims to show how this type of violence is often ignored by people on the street. The ad also offers four basic steps on how to act when someone like a public service employee is getting assaulted. Considering recent events involving a bleeding, homeless good samaritan getting virtually ignored by passersby in Queens, this campaign couldn’t be more timely.
More: “Finally, A ‘Wear Your Seatbelt’ PSA That Makes Us Cry”