Three months after parting ways with Mother, Brooklyn-based Cumberland Packing Corp, which is perhaps better known as the maker of Sweet ‘N Low among other products, has moved on, stayed local and selected another New York shop, Ammirati, as its new agency of record. CPC’s director of marketing Catherine Steffan offers the most generic of statements regarding her company’s decision, saying, “We’re happy to announce that we’ll be working with Ammirati and looking forward to great things.”
Prior to Ammirati, Cumberland enjoyed a two-year relationship with Mother, which in turn spawned work such as this. Expect the first work from CPC’s new AOR to break in June.
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