So, one of our too-fabulous friends told us yesterday that GSD&M is trying to snag the Popeye’s Chicken & Biscuits account.
Now, WE HEAR THAT… Campbell Ewald is also in the race from another tipster. Merci. In 2006, the chicken shack selected Houston agency Fogarty Klein Monroe.
Founded in 1972 in New Orleans, Popeyes is the second-largest chicken restaurant group with more than 1,800 restaurants in more than 40 states and 20 countries worldwide including United Arab Emirates, Japan, South Korea, Philippines, and Panama.
Do you remember the landfall PR moment that the AFC Enterprises owned biscuit shop scored a few years ago? The chain gave Beyonce a card guaranteeing her free food at any Popeye’s for life after the singer mentioned how much she enjoyed their product on Oprah Winfrey’s talk show. KFC has recently followed suit after pop star Rhianna was getting all kissing faced with boyfriend Chris Brown at a Miami location.
That aside, Popeye’s is also getting some play in the film world. Lloyd Dobler, no sorry… John Cusack’s new film “War, Inc.” in which he plays a hit man whose latest mission takes him to the nation of Turaqistan. The Viceroy, who runs the Turaqistan green zone but is never seen, is actually hiding in a bunker behind a Popeye’s Chicken & Biscuits. In the trailer above, you can watch the Popeye’s explode. Their PR company is working over time, so they’ve got that going for them.