Alarm Clocks Go Social with God Morgon

By Jordan Teicher 

What if you could replace the dooming anticipation of your inevitable alarm clock ring with something spontaneous and interactive? We’re not talking about technology from Minority Report, but God Morgon, a Swedish company, linked up with Spotify for “a social wake-up clock” that let’s you choose songs for your friends’ alarms. Imagine if you give over Spotify power of attorney to that friend who wants to ruin your sleep by picking Slipknot. Or if a friend wants to trick you into oversleeping, he/she can throw on some Enya.

God Morgon is actually Sweden’s third largest juice brand – there’s got to be a joke in there somewhere. Sweden’s third tallest midget. But this non-juice product is very cool and seems simple and intuitive. Below, you can see some images of the interface:

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