AKQA Adds New CD in SF

By Kiran Aditham 

After a one-year stint at Goodby, Silverstein & Partners, Sergio Mugnaini is moving on to a fellow Bay Area branch, namely AKQA, where he will assume a creative director post. Mugnaini’s primary focus will be on AKQA SF’s Audi of America account. The creative is no stranger to the automaker’s biz as he worked on efforts such as “Robots” for the automaker while at AlmapBBDO, where he spent the majority of his career (seven years, give or take). During his career, Mugnaini has also worked at the likes of Ogilvy and JWT.

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