Creative duo Paul Nowikowski and Craig Kind (l-r) have joined the fold at AKQA San Francisco to work within Pierre Lipton’s Xbox team as well as on the digital agency’s Google business. Art Director Nowikowski and copywriter Kind arrive from London-based Glue Isobar, where they were creatives on Grey Goose, Google, Coca-Cola and led the pitch that secured the Codemasters account. During their time in London, the pair also co-founded The Young Creative Council and Playground Academy, two initiatives designed to help nurture and promote top young creative talent.
Along with the new hires and GCD Lipton, who joined AKQA from BBDO in July, the Xbox team also includes ACD and CP+B alum Tom Zukoski.
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