Fresh off of tapping Draftfcb SF to handle its North American creative duties, Air New Zealand turns its focus back to its home turf for its latest round of kooky campaigning. With Peter Jackson’s first installment of his Hobbit trilogy hitting theaters this December, Air New Zealand teamed up with Weta Workshop to show some love for its native son with an in-flight safety video filled with characters familiar to the J.R.R. Tolkien realm including Gollum, hobbits, elves, etc. Hell, even Jackson himself makes a cameo as do Tolkien’s great-grandsons.
For those of you fanboys/girls out there (we, sadly, cannot really count ourselves among them), stick around for the end of this “Unexpected Briefing to find out how to unlock “Elvish” codes and enter to win a trip to New Zealand and peep the Hobbit: An Unexpected Journey premiere. Now, can we get a sequel to the Al Bundy in-flight clip please?