The AICP Show & Next Awards is extending its entry deadline by one week to March 11. Along with the extension, the final installment of AICP’s “All Art is Advertising” is launching today, the fourth effort from the young creative minds at the VCU Brandcenter.
Past installments of the series touched on a variety of classic works of art that did a lot more than look pretty. From Leonardo’s “Vitruvian Man” fighting Italy’s obesity epidemic to Michelangelo’s Sistine Chapel painting revitalizing Catholicism throughout Europe to the Eiffel Tower helping France get its baby-making groove back, we’ve enjoyed the interesting insights from this video series.
This time around, the VCU Brandcenter argues that the first known artwork in history, the neolithic cave paintings, actually served as advertisements for a carnivorous diet. Apparently, cavemen were suffering from a vitamin deficiency due to their reliance on “gathering” in favor of “hunting.” After the cave paintings, nine out of 10 cavemen became self-described (huh?) carnivores. Yet again, advertising saves humanity. Credits after the jump.
Ad Campaign: VCU Brandcenter
Art Director/Video Producer: Brianna Lohr
Copywriter/Video Producer: Claire Wyckoff
Copywriter/Video Producer: Lane Karczewksi
Interactive Art Director: Stephen Hadinger
Strategist: Gautam Ramdurai
Strategist/Project Manager: Kyla Wagman
Video Editor: David Satterfield
COPILOT Strategic Music + Sound
Partner: Ravi Krishnaswami
Partner: Jason Menkes
Audio Postproduction/Voiceover Recording
Mixer: Kevin Halpin
Executive Producer: Jeff Rosner
Technical Producer: Davide Berardi
Istros Media Corporation
Jamie Cummings (Eiffel Tower, Cave Paintings)
Rachel Feldman (Vitruvian Man)
Claire Wyckoff (Sistine Chapel)