If you’ve ever wondered how NFL’s halftime started, Denver-based agency Motive has the (entirely fictional) answer for you in their new spot for Pepsi, “There Since the First Halftime.”
In the 30-second spot, a group of guys playing football are interrupted when a broken down car full of fetching ladies arrives asking for help. One of the guys tells his team to stay focused, but the girls shout, “We’ve got Pepsi!” Another player says “What if we just take, like, fifteen minutes?” and thus, Motive and Pepsi would have you believe, halftime was born. It may be a bit ridiculous, but, more importantly, it’s fun and memorable.
The spot marks the Hungry Man debut for director Kinka Usher. The former DGA Director of the Year joined the production company, along with EP Nancy Hacohen, last month.
“There Since the First Halftime” started running during the NFL Playoffs this past Saturday as part of a larger campaign supporting the Pepsi-sponsored Super Bowl Halftime Show. Chances are you’ll catch it if you stick around for commercial breaks during the Conference Championships this Sunday. Credits after the jump.
DIRECTOR: Kinka Usher
PRODUCTION COMPANY: Hungry Man
PROD. COMPANY EP/MANAGING PARTNER: Kevin Byrne
EP: Nancy Hacohen
EP: Mino Jarjoura
EP: Dan Duffy
PRODUCTION COMPANY LINE PRODUCER: John Marx
DP: John Toll
CEO AND EXECUTIVE CREATIVE DIRECTOR: Matt Statman
ASSOC. CREATIVE DIRECTOR: Spencer Trierweiler
ASSOC. CREATIVE DIRECTOR/COPYWRITER: Chris Reinhard
CREATIVE DIRECTOR: Tom Evans
SENIOR PRODUCER: Carol Williams
ACCOUNT DIRECTOR: Taylor Woodard
EDITOR: Charlie Johnston
EDITORIAL PRODUCER: Kate McCormick
EDITING COMPANY: Lost Planet Editorial