Adweek’s Michael Wolff: ‘We Really Bring Together Buyer and Seller’

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By Kiran Aditham Comment

Though our time with Adweek editorial director Michael Wolff together came to a rather interesting end, the veteran journalist had plenty to say during our three-part Media Beat chat. In this first installment, Wolff, who took over the editorial reins at AdWeekMedia last October, discusses the relaunch of Adweek, its current role/purpose in the industry and the trade’s relationship with parent company, Prometheus Global Media. Regarding the revamp of Adweek, Wolff says, “It was a very necessary, obvious and even inevitable thing that had to happen.”

Stay tuned for part two with Michael Wolff tomorrow. In the meantime, you can also watch this video on mediabistro.com’s YouTube channel.

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