Adweek’s Michael Wolff Talks NYT Paywall, the State of News Corp

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By Kiran Aditham Comment

In part two of our Media Beat discussion with Adweek editorial director Michael Wolff, the media vet discusses his thoughts on the New York Times paywall, saying among other things, if it doesn’t work, then “the Times is imperiled.” Of course, what discussion with Wolff wouldn’t include the topic of News Corp and its chief Rupert Murdoch, who our interviewee profiled in his 2008 book, The Man Who Owns the News. In this clip, Wolff offers his theories on what the future holds for the gigantic media entity.

Part 1: Adweek’s Michael Wolff: ‘We Really Bring Together Buyer and Seller’

Stay tuned for part three with Michael Wolff tomorrow. In the meantime, you can also watch this video on mediabistro.com’s YouTube channel.