Advance Auto Parts has named Minneapolis-based agency mono its creative agency of record. The Virginia-based company, which recently purchased competitor General Parts International, will partner with the agency to “oversee many aspects of its marketing and brand strategy.”
“We’re thrilled to build a relationship with an agency unafraid of challenging the category standards,” said Charles Tyson, EVP-Merchandising, Marketing & Supply Chain at AAP. “With mono we’ve found the perfect partner to foster innovation in our upcoming marketing campaign as we look ahead to the second half of the year.”
“We are incredibly excited to be working with AAP,” said Chris Lange, co-founder and creative co-chair of mono. “AAP is a brand that is laser focused on who they are and who they want to reach. They are up for thinking differently and approaching the auto parts category in new ways. For us, that is inspiring.”
mono will hit the ground running, with new work launching this summer.