South Carolina-based consumer financial services provider Advance America, which was purchased by Mexican billionaire Ricardo Salinas Pliego‘s Grupo Elektra in 2012, has chosen Zimmerman Advertising as its new agency of record, following a review conducted by Hasan + Co. As AOR, Zimmerman will be tasked with the handling the brand’s consumer outreach strategy, creative services, media planning and buying, digital and production.
According to sources close to the matter, the agency beat out competitors including BBDO, Cramer-Krasselt, Olson, Mullen and Erwin-Penland, incumbent on the account since 2002.
“We were looking for a nimble team who truly understands the complex and demanding world of retail marketing,” explained Advance America senior vice president of customer experience Trudy Boyles. “We believe Zimmerman’s drive, experience and leadership gives us that undeniable advantage to grow our business and better serve our customers, especially in a competitive market.”
“The healthiest growth for an agency comes when you find client partners who share ambition, work ethic and hunger and Advance America had us at hello,” said Zimmerman Advertising CEO Michael Goldberg.
“Advance America is a great brand because of the company’s commitment to developing innovative, market-based financial products and services,” added founder and chairman Jordan Zimmerman. “We’re excited to support the company’s efforts in helping American families meet their varying financial needs.”