From Droga5’s Sydney office and post-production studio Afterparty comes a new TV spot that makes Pascall Chocs Mallow Bites look like naked, writhing bodies. In fact, according to the press release we got about this, director Paul Goldman “shot the entire spot using live action bodies prior to the animated marshmallow recreation. Afterparty used motion capture technologies to translate this action to the animated marshmallow that Goldman envisioned for the spot.” So, that sounds like his must have been pretty fun to shoot, huh?
Pascall Chocs Mallow Bites are so sexy that, upon eating one, you will apparently feel compelled to scream out your partner’s/assembly line co-worker’s name in elation. And, when you yell “Roger” in an Australian accent, it kind of sounds like you’re yelling “blowjob” to an American who’s watching this on his computer, which is unsettling but somewhat intriguing. Yep, definitely not for kids–just for adults battling insomnia and obesity, hoping to catch reruns of 90’s Real Sex episodes at 3 a.m. on HBO. (Sorry, looks like it’s just another encore showing of Ratatouille.)
The spot is currently running in Australia, where it targets middle-aged women before it makes its way onto FOX’s annual countdown of “banned” foreign ads. Enjoy the tender sounds of Boyz II Men’s 1994 R&B hit “I’ll Make Love to You,” and view credits for the brave men and women who finally made adults-only marshmallows a reality after the jump.
Client: Kraft Foods, Australia
Agency: Droga5, Sydney
Agency Producer: Katrina Maw
Creative Director: Steve Jackson
Art Director: Marcus Johnston
Director: Paul Goldman and The Colony
Producer: Susan Walker
VFX: Afterparty, New York
VFX Supervisor: Nick Crist
Post Producer: Jenya James
Color Correct: Afterparty, New York