Unless you’re an old billionaire looking for a trophy wife, four million dollars for thirty seconds of action might not be such a great investment. Adobe and Goodby, Silverstein and Partners want us to think about fiscal responsibility while we watch a monkey and a horse discuss the benefits of web marketing in their online ad “Adobe Animals.”
The post-Super Bowl spot is one of those meta-commercials that’s about commercials. It’s a clever idea and could’ve been so much more impactful if the writers didn’t settle on monkey fart noises. Adobe was wise not to empty their wallets for prime airtime, because this forgettable spot would’ve been met with head shakes and scoffs.
When God is done making farmers, he can spend some time outlawing talking animals. Credits after the jump.
Creative
Rich Silverstein – Co-Chairman, Creative Director
Keith Anderson – Creative Director
Shane Fleming – Art Director
Steve Nathans – Copywriter
Production
Cindy Fluitt – Director of Broadcast Production
Cindy Epps – Producer
Account
Robert Riccardi – Managing Partner
Angie Ziebell – Account Director
Joel Giullian – Account Director
VJ Varoon Jain – Account Manager
Strategy
John Thorpe – Group Brand Strategy Director
Molly Cabe – Senior Brand Strategist