Adlens Names True North Agency of Record


By Erik Oster Comment

-28Oxford-based Adlens, “the global leader in variable focus technology for the eyewear industry” has named integrated digital agency True North as its agency of record, following a review that included twelve other agencies.

As agency of record, True North will be responsible for driving sales and developing integrated strategies for Adlens and its range of brands, as well as building consumer awareness for variable Adlens focus eyewear. Work will include both online and offline campaign development, social media, data analytics, and media planning/buying.

“Adlens is poised to change the eyewear industry with the technology they’ve developed,” said Steve Fuchs, CEO, True North Inc. “This new partnership gives True North an incredible opportunity to help Adlens build their brand, introduce a new product category to the world, and reach their direct sales goals.”

Michael Ferrara, CEO of Adlens, called True North “a perfect match,” adding, “Like us, they’re innovators in their field…and an innovative approach will be essential to our success as we begin challenging the giants of the eyewear industry.”