Adidas is celebrating the launch of its revamped NBA Swingman jersey line with a new spot starring Portland Trailblazers star Damian Lillard.
The spot follows Lillard as he is shadowed by his “swingman,” who is as devoted to being a great “swingman” as Lillard is to being a great basketball player. He sets out to “think like Damian, act like Damian, smell like Damian,” even if he can’t play like him. The ad attempts a humorous tone, but while it shoots for laughs, it ultimately comes up empty. Additional ads in the series featuring Kenneth Faried of the Denver Nuggets and Joakim Noah of the Chicago Bulls will follow in the coming days. Adidas’ NBA Swingman jerseys are available now at NBAStore.com and the NBA Store on Fifth Avenue and retails for $110.