We’ve seen a variety of ad agency charity for the victims of the Japan disaster, including a t-shirt Lee Clow sports while hanging out with dogs (hope you know someone at TBWA to get that). And, while the charitable programs have taken all sorts of creative turns, we have yet to see a simple, direct way to donate.
“Creatives Unite for Japan” is a simple concept the combines the Art Directors Club and One Club with AKQA and is, as they put it, “NOT A CALL FOR ENTRIES. Instead, it’s simply a place to donate through PayPal that funds the Ashinaga Foundation, an organization that aids orphaned children who have lost their parents due to hardship, economic or natural disasters. As AKQA CCO and ADC board member Rei Inamoto says, “Right now, Japan does not need ideas that win gold, silver or bronze Cubes or Pencils, they need our support. We urge fellow creatives around the world to unite in rebuilding Japan.” Hard to argue with that logic, isn’t it? Donate here.