Philippines-based Ace Saatchi & Saatchi have a new Valentine’s Day campaign for Head and Shoulders, called “#FlakerDate,” that just may make you feel a little sick to your stomach.
“#FlakerDate” is focused around a long television spot featuring three guys set up on staged blind dates with an actress. That actress has an embarrassing dandruff problem that puts a damper on any romantic inclinations the guys might have. A hidden camera catches their reactions as her head scratching leaves dandruff on her clothes, the floor, the table, and even her food and drink (that’s when things get a little cringe-worthy). Needless to say, the guys are a little freaked out.
The spot has been gaining popularity on YouTube (currently up to almost 500,000 views), as well as being featured on a talk show, so Ace Saatchi & Saatchi definitely have people’s attention. If my reaction is any indication, they also have people feeling a little queasy.