It’s official that two MDC-owned agencies have bridged the gap between West and East Coast as we’ve received confirmation that NYC-based Skinny has now become Vitro New York. Now, with the merger and re-branding, Vitro San Diego and NYC will house a combined total of just over a hundred staffers (we’ve been told there were no layoffs as a result of the alignment).
The new leadership at Vitro consists of creative chairman Jon Vitro, CEO Tom Sullivan, and Liron Reznik and Jonas Hallberg (Skinny’s co-founders) as CCOs. Meanwhile, the updated client roster at the full-service, bi-coastal entity includes ASICS, Newcastle, Nokia, Target and P.F. Chang’s.