Ok, so maybe that’s not the truth in reality (unless you’re at the pub drinking at this moment in time), but one can theorize such a thing from this rather kitschy Stella spot called “Apartomatic” from Mother that features the co-directing services of Wes Anderson and Roman Coppola. We’ve been told the ad is set in 1960’s Europe and it sure does feel like it, what with the mod music, design, and ok, maybe not the shape-shifting apartment. All that’s missing is a cameo from Pagoda. We’ve seen the lovely Stella clip from fellow auteur Wim Wenders; here’s the upbeat antithesis. Credits after the jump.
More: “Stella Gets All Snazzy with New Print Push”
Creative agency: Mother
Copywriter: Mother
Art director: Mother
Planner: Mother
Media agency: In house
Media planner: In house
Production company: Moxie Pictures
Director: Wes Anderson &Roman Coppola
Producer: Jess Ensor
Editor: Stephen Perkins
Post-production: MPC
Audio post-production: FACTORY