Well, it didn’t take Bob Winter long to find a new gig, as the former Y&R Chicago CCO, who was replaced this week by Bill Cimino, is headed to sunnier climates and taking the creative lead at CP+B’s Miami office. As we mentioned earlier this morning, the Y&R camp would not comment on the matter as Winter’s new role was yet to be made official, but as you have already heard, the man behind Bud Light’s “Real Men of Genius” campaign while at DDB will take on the role of executive creative director at CP+B.
As you’d expect, Winter glows about his new gig and employer in a statement, saying, “Everyone should go where they believe they can surprise themselves with what they can do.The folks at CP+B have always had an ‘anything’s possible, and even that stuff you haven’t thought of yet—that’s possible too’ kind of mentality. It’s a little crazy and kind of scary sometimes, but when it works, it’s magic. This is a terrific chance to help make some of the most provocative work in the world, in the office that started it all for CP+B, and we’re going to have a lot of fun making some unbelievable stuff.” The Miami office of Crispin has been without a true creative head for a few months following the departure of Ari Merkin, who left the agency along with Dave Rolfe back in February (the former took a consulting gig for a short while at parent company MDC while the latter headed to BBDO NY).
Winter served as CCO at Y&R Chicago for nearly two years, helping the agency pick up the Dave & Buster’s and Famous Footwear accounts along the way. Now at CP+B, he will lead creative on Arby’s and Kraft among others in the portfolio. During his career, Winter also served as a creative director at Goodby and an SVP/CD at Leo Burnett.