Orbit has been targeting dirty mouth for almost a decade, censoring profanities with silly substitutes that turn words like “fuck” into “barnflugle,” much to the amusement of children and adults alike.
Now, the gum that leaves your mouth with “A good clean feeling. No matter what,” and agency EVB are taking on Facebook, giving the gift of censorship to the masses. Visitors to the brand’s Facebook page can pretend that they’re Tipper Gore (or an FCC employee, whatever wets your whistle) and dub over a series of “dirty” party conversations with words that are a little more appropriate for children. So shape the bleep up and keep the swearing to a bleeping minimum.