FCB has picked up more A-B InBev business, following its winning creative duties on Michelob Ultra in January, with the Ritas brands and MixxTail assignments going to FCB Chicago. Referring to them as “projects,” executives told AdAge that FCB Chicago will handle advertising for the brands through 2016. The assignments come as welcome news for the agency, which lost the KFC account to W+K back in February.
BBDO had previously handled the Ritas brands, as well as Bud Light Lime, for which FCB will handle its summer campaign. Bud Light will remain with BBDO. MixxTail is a new Bud Light extension of “ready to drink cocktails,” which Vayner Media created the debut broadcast spot for. AdAge’s sources claim that FCB will handle all aspects of the MixxTail brand going forward. FCB Chicago’s new work for the Ritas and MixxTail is expected to debut by the fall.