Dentsu Aegis announced the appointment of Rob Horler, formerly CEO of Dentsu Northern Europe, to the newly-created role of U.S. CEO. Horler will officially assume the role at the beginning of April, relocating from London to New York while continuing to report to Nigel Morris, CEO of Dentsu Aegis Network Americas & EMEA.
“Over the next three to five years, we absolutely have the goal to double the size of the business in the U.S. We see the U.S. as both strategically important and as a significant source of growth,” Morris told AdAge. “We really need hands-on operational leadership to be able to bring that together.”
Horler originally joined the Dentsu Aegis Network as managing partner of Carat in 2000. He was promoted to a managing director role two years later, and since has been responsible for helping to open digital agency Diffiniti, growing Dentsu’s relationship with Facebook and revitalizing McGarryBowen in the U.K. In his new role, Horler will be responsible for driving exponential growth, and will continue to hold global executive responsibilities for Dentsu’s iProspect and Data2Decisions properties.