Pierce Brosnan stars in David&Goliath’s Super Bowl spot for Kia, billing the 2016 Kia Sorento as “The Perfect Getaway Vehicle.”
The ad employs a bit of a self-referential twist, alternating between the ad proper, the role as imagined by Brosnan and Brosnan’s agent pitching the role to him. Brosnan’s interaction with his agent plays on his expectations of an action/adventure role, giving the “Getaway” in the spot a double meaning. While Brosnan imagines driving 200 miles per hour, evading snipers and missile launchers, the actual role involves a more leisurely trip up a snowy mountain to a cabin getaway. Ultimately Brosnan decides to take the role when his agent tells him he can keep the car.
In some ways, the ad calls to mind last year’s “The Truth” effort for the 2015 K900. Like David&Goliath’s latest effort, that ad featured a celebrity appearance from a star of action films of yesteryear in Laurence Fishburne. Since nostalgia and celebrity cameos tend to do well with Super Bowl audiences, the approach makes sense, and David&Goliath manages to tweak the formula just enough here to differentiate this year’s effort.
Credits:
Agency: David&Goliath, LA
Founder & Chairman: David Angelo
Chief Creative Officer: Colin Jeffery
Group Creative Director: Steve Yee
Group Creative Director: Ben Purcell
Creative Director: John O’Hea
Sr. Art Director: Mike Cornell
Art Director: Ben Tolbert
Sr. Copywriter: Andy Sciamanna
Copywriter: Chris Juhas
Head of Production: Paul Albanese
Agency Executive Producer: Christopher Coleman
Broadcast Producer: Marisa Bursteen
President: Brian Dunbar
Group Account Director: Brook Dore
Account Director: Adam Blankenship
Management Supervisor: Nancy Ramirez
Account Executive: Denny Tran
Assistant Account Executive: Annelise Lorenzo
Digital Account Director: Jeanann Grubbs
Digital Account Executive: Sarah Kirsch
Managing Partner, Chief Strategy Officer: Seema Miller
Senior Planner: Ed Gibson
Director, Business Affairs: Rodney Pizarro
Business Affairs Manager: Camara Price
Project Manager: Kemit Ray
Product Information Manager: Russ Wortman
Production Company: MJZ
Director: Matthijs Van Heijningen
Director of Photography: Joost Van Gelder
President: David Zander
Executive Producer: Scott Howard
Producer: Donald Taylor
Editorial Company: Union Editorial/Circus
Editor: Jono Griffith
Assistant Editor: Drew Johnson
Executive Producer/President: Michael Raimondi
Senior Producer: Joe Ross
Online & Color: The Mill
Executive Producer: Sue Troyan
Executive Producer: Enca Kaul
Executive Producer: Reece Ewing
Senior Producer: Diana De Vries
2D Lead/VFX Supervisor: John Shirley
Head of 3D, Creative Director: John Leonti
CG Lead: Sid Harrington-Odedra
2D Artists: Narbeh Mardirossian, Chris Payne, Rob Winfield, Yukiko Ishiwata, Fergal Hendrick, Patrick Wong
3D Artists: David Hampstead, James Mulholland, Sergio Xisto, Rim Khayat, Vasillis Pazionis, Filippo Forno, Adam Dewhirst, Christos Parliaros, Andrew Bartholomew, Adam Darrah, Michael O’Donoghue, Philip Maddock
Matte Painting: Kieran Belshaw
Production Coordinator: Daniel Midgley
Colorist: Dave Ludlam
Color Executive Producer: Thatcher Peterson
Color Production Coordinator: Diane Valera
Music & Sound Design: Stimmung
Composer: David Winer
Sound Designer: Gus Koven
Assistant Sound Designer: William Flynn
Creative Director: Jason Johnson
Executive Producer: Ceinwyn Clark
Mix: Margarita Mix
Sound Engineer: Nathan Dubin