72andSunny launched a cinematic teaser trailer for Call of Duty: Black Ops III, entitled “Ember.”
Beginning with the message “Mankind’s greatest mistake will be its inability to control the technology it has created, the spot, which runs almost three minutes long, follows technological advancements from the athletic doping scandals of the recent past to the year 2065 when the U.S. government is accused of weaponizing human beings with tech like DNA enhancement and retinal chips. “Ember” aims to pique viewers’ interest by providing just a glimpse of what is to be expected from the game’s sci-fi storyline, ending with a very brief look at what appears to be in-game footage.
“Today’s live action creative asset helps to establish the universe, while asking viewers the provocative question, how far would you go? All in the context of human performance, but at the trade-off of a portion of your humanity,” said Tim Ellis, chief marketing officer, Activision. “Its aim is to drive curiosity and discussion, further pulling fans into the fiction and set the stage for the gameplay world premiere reveal.”
The full gameplay reveal in question is scheduled for April 26th, and we can expect more from 72andSunny hyping the release of the latest addition to Activision’s popular franchise before the game’s release later this year.
Credits:
Agency: 72andSunny
Chief Executive Officer: John Boiler
Chief Creative Officer: Glenn Cole
Chief Strategy Officer: Matt Jarvis
Group Creative Director: Frank Hahn
Creative Director, Writer: Josh Fell
Creative Director, Designer: Rey Andrade
Lead Writer: Jed Cohen
Sr. Writer: Kako Mendez
Sr. Designer: Robbin Ingvarsson Co-Head of Strategy/Group Strategy Director: Bryan Smith
Strategy Director: John Graham
Sr. Strategist: Daniel Teng
Chief Production Officer: Tom Dunlap
Director of Film Production: Sam Baerwald
Executive Film Producer: Dan Ruth
Film Producer: Shannon Worley
Film Production Coordinator: Alissa Stevens
Group Brand Director: Mike Parseghian
Brand Director: Simon Hall
Brand Manager: Brian Kim
Brand Coordinator: Jack Young
Business Affairs Director: Amy Jacobsen
Business Affairs Director: Alex Lebosq
Business Affairs Manager: Kelly Ventrelli
Business Affairs Manager: Beau Thomason
Business Affairs Manager: Casey Brown