72andSunny Strategist Jacobson Heading to the East Coast (Updated)


By Kiran Aditham


If his subtle Instagram post from a few days ago (above) doesn’t provide a clue, a handful of tweets late last week from Mike Jacobson  (below) basically confirms that the veteran 72andSunny strategist is heading east and taking a job at Dentsu-owned 360i next month.

We’re trying to get confirmation/details from either 360i or its new hire, the latter of whom recently (and perhaps unfortunately) received a heap of backlash in the comment thread of our post regarding his efforts to raise money for Boston Marathon first responders. We’ll avoid dwelling on it further so as not to rain on his parade. So, let’s just tell you that Jacobson, who as some of you may know also has a second  career as a magician, spent five years in all aat 72andSunny, leading day-to-day strategy for clients including Activision (on Call of Duty: Black Ops efforts) and NBA 2K12.

Update: Sources familiar with the matter confirm that Jacobson is joining 360i as a strategist in mid-June.

Update 2: And Jacobson himself has responded in kind, confirming that, ” Yes. But this move is mostly to be closer to the AgencySpy headquarters.” We’re not sure if we should be thrilled or worried. Carry on.