This past October we covered 72andSunny’s exhaustive campaign for Activision’s Call of Duty: Ghosts. Now, 72andSunny is back with a new campaign promoting Call of Duty: Ghosts‘ new downloadable content pack, Onslaught.
72andSunny’s long spot for Onslaught, entitled “CODnapped,” imagines a task force, led by a CODnapper played by Stephen Graham of Boardwalk Empire, sent out to kidnap men from such terrible duties as work, child rearing, and spending time with their significant other, so that they can be brought to a room with comfy chairs and snacks to play Call of Duty. The elaborately imagined scheme runs for over three minutes, before the rest of the spot is devoted to Onslaught gameplay. It’s kind of a clever (although ridiculous and entirely sexist) concept that highlights gamers’ desire to spend time with the new content free of any real-life distractions. And although the spot is quite dragged out, at a 4:51 run length, fans of the franchise have responded. The video was uploaded to YouTube yesterday, and has already racked up almost 400,000 views. By the time of Onslaught‘s January 28th release, it could top the one million mark. Credits after the jump.Credits:
Client: Activision Publishing
CEO: Eric Hirshberg
EVP, CHIEF MARKETING OFFICER: Tim Ellis
SVP, CONSUMER MARKETING: Todd Harvey
SENIOR DIRECTOR, CONSUMER MARKETING: Matt Small
DIRECTOR, CONSUMER MARKETING: Carolyn Wang
ASSOC. CONSUMER MARKETING MANAGER: Andrew Drake
Agency: 72andSunny
CCO: Glenn Cole
CEO: John Boiler
CSO: Matt Jarvis
EXECUTIVE CREATIVE DIRECTOR: Frank Hahn
CREATIVE DIRECTOR, WRITER: Josh Fell
CREATIVE DIRECTOR, DESIGNER: Rey Andrade
LEAD WRITER: Jed Cohen
LEAD DESIGNER: Jeremy Wirth
WRITER: Matt S. Spicer
GROUP BRAND DIRECTOR: Mike Parseghian
BRAND DIRECTOR: Luke Lamson
BRAND MANAGER: Morgan Murray
BRAND COORDINATOR: Brian Kim
CHIEF PRODUCTION OFFICER: Tom Dunlap
DIRECTOR OF FILM PRODUCTION: Sam Baerwald
EXECUTIVE PRODUCER: Dan Ruth
PRODUCTION COORDINATOR: Michael Quinones
DIRECTOR OF BUSINESS AFFAIRS: Michelle McKinney
BUSINESS AFFAIRS MANAGER: Jennifer Jahinian
BUSINESS AFFAIRS COORDINATOR: Amy Shah
Production: MJZ
DIRECTOR: Craig Gillespie
PRESIDENT: David Zander
EXECUTIVE PRODUCER: Emma Wilcockson
PRODUCER: Deb Tietjen
Editorial: Final Cut
Editor: Rick Russell
Executive Producer: Saima Awan
Assistant Editor: Chris Amos
Producer: Jennifer Locke
Finishing and Visual Effects: Eight VFX
Executive Producer: Baptiste Andrieux
Executive Producer: Shira Boardman
VFX Supervisor: Jean Marc Demmer
VFX Producer: Michael Shores
VFX Coordinator: Evan Kantor
Lead Flame Compositor: Mathieu Caulet
Flame Compositor: Fabien Coupez
Flame Compositor: Philip Ineno
Flame Compositor: Satoshi Ozeki
Flame Compositor: Anthony Pettiti
Compositor: Yann Mallard
3D Lead: Jean-Batiste Cambier
Dev/Lighting/Texture/Look: Brian Broussard
Dynamic FX: Shuichi Nakahara
Dynamic FX: Yu Fuji
Dynamic FX: Denis Gauthier
Integration: Michael Lori
Animator: Yvain Gnabro
Marianne Magne Roto Artist
Telecine: C03
Colorist: Dave Hussey
Colorist assistant: Jim Harmon
DI producer: Denise Brown
Music: Justin Hori for Squeak E Clean Productions
Executive Producer: Carol Dunn
Music: Human
Original Music by Human
Sound Design: Stimmung
Sound Designer: Gus Koven
Producer: Kristina Iwankiw
Mix: Lime Studios
MIXER: Loren Silbe