72andSunny enlisted model Charlotte McKinney in its regional Super Bowl spot for Carl’s Jr., the brand’s latest sexually objectifying effort.
McKinney appears to be walking around a farmer’s market in the nude, while suggestively talking about how she loves “going all natural” — meanwhile carefully placed objects obscure certain areas (think Austin Powers). “Nothing between me and my 100 percent, all natural, juicy, grass fed beef,” she says, holding a burger, as the spot reveals a (not so surprising) twist. Interspersed with the cleavage is frat humor, as onlooking guys gawk and engage in activities suggestive of various states of arousal. In short, as usual Carl’s Jr. goes for the lowest common denominator, by way of sexuality and adolescent humor. We imagine there will be some awkwardly aroused teenagers watching the game with their families on the West Coast, where the ad will air, along with more than a few offended parties.
Credits:
Client: Carl’s Jr.
Agency: 72andSunny
Chief Creative Officer/Founder: Glenn Cole
Group Creative Director: Justin Hooper
Group Creative Director: Mick DiMaria
Creative Director: Mark Maziarz
Jr. Writer: Reilly Baker
Designer: Esther Kim
Director of Film Production: Sam Baerwald
Executive Film Producer: Molly McFarland
Film Producer: Brooke Horne
Film Production Coordinator: Taylor Stockwell
Group Brand Director: Judson Whigham
Brand Director: Alexis Coller
Brand Manager: Scott Vogelsong
Brand Coordinator: Anthony Fernandez
Group Business Affairs Director: Amy Jacobsen
Business Affairs Manager: Audra Brown
Business Affairs Manager: Maggie Pijanowski
Business Affairs Coordinator: Calli Howard
Group Strategy Director: Matt Johnson
Strategist: Eddie Moraga
Production Co.: RSA Films
Director: Jake Scott
Executive Producer: Tracie Norfleet
Producer: David Mitchell
Head of Production: Elicia Laport
Sales Rep: Shortlist
Post Production CO: Whitehouse Post
Editor: Rick Lawley
Assistant Editor: Devon Bradbury
Executive Producer: Joni Williamson
Producer: Evan Cunningham
Transfer: CO3
Colorist: Mike Pethel
Sr. Producer: Matt Moran
Visual EFX CO: JAMM Visual
VFX Supervisor: Jake Montgomery
VFX Supervisor: Andy Boyd
CG Supervisor: Jonathan Vaughn
Executive Producer: Asher Edwards
Sound Design + MIX: On Music & Sound
Composer: Chris Winston