To celebrate the launch of Carl’s Jr.’s new Most American Thickburger — a monstrosity of a burger containing a split hot dog, Lays kettle cooked potato chips and American cheese* atop a charbroiled 100 percent Black Angus hamburger patty — 72andSunny created a tongue-in-cheek 30-second spot entitled “The Most American Thing Ever,” featuring Sports Illustrated swimsuit model Samantha Hoopes for the brand’s requisite casual sexual objectification.
“What’s more American than a cheeseburger?” the voiceover asks at the beginning of the ad (at least they didn’t ask, “Is there anything more American than America?”), with the rest of the spot providing the answer. As it turns out, the “Most American Thing Ever” is Hoopes (wearing an American flag bikini) eating a Most American Burger in a hot tub, in a (red white and blue) pickup truck, driven by an American bull rider, on an aircraft carrier overlooking the Statue of Liberty. 72andSunny’s over the top approach tones down the brand’s usual skin-flashing ever so slightly to make room for fighter jets, pickup trucks and fireworks. The patriotism overload of “The Most American Thing Ever” will make its broadcast debut June 1st, “sandwiched between two of America’s most patriotic holidays, Memorial Day and Independence Day.”
*Because, in the words of Hank Hill, “Nobody makes cheese like the Americans.”
Credits:
Client:
CKE- Carl Karcher Enterprises
Chief Executive Officer – Andy Puzder
Chief Marketing Officer – Brad Haley
SVP, Product Marketing – Bruce Frazer
Director of Advertising – Brandon LaChance
VP, Field Marketing, Media & Merch – Steve Lemley
Director, Product Marketing & Merchandising – Christie Cooney
Product Marketing Manager – Allison Pocino
Director of Public Relations – Kathleen Bush
72andSunny Team
Chief Creative Officer: Glenn Cole
Group Creative Director: Justin Hooper
Group Creative Director: Mick DiMaria
Creative Director/Designer: Tim Wettstein
Creative Director/Writer: Mark Maziarz
Designer: Ryan Davis
Jr. Writer: Reilly Baker
Group Strategy Director: Matt Johnson
Strategist: Eddie Moraga
Group Brand Director: Alexis Coller
Sr. Brand Manager: Abigail Rutkowski
Brand Coordinator: Kristyn Kazanjian
Director of Film Production: Sam Baerwald
Executive Film Producer: Molly McFarland
Sr. Film Producer: Juliet Diamond
Film Producer: Brooke Horne
Jr. Film Producer: Kira Linton
Film Production Coordinator: Taylor Stockwell
Business Affairs Director: Amy Jacobson
Business Affairs Manager: Maggie Pijanowski
Business Affairs Coordinator: Calli Howard
Production Company: Harvest
Director: Baker Smith
Co Founder/Exec PRodcuer: Bonnie Goldfarb
Executive Producer: Rob Sexton
Head of Production: Niko Whelan
Producer: Vincent Oster
Editorial: Rock Paper Scissors
Editor: Christjan Jordan
Executive Producer: Angela Dorian
VFX: Jamm Visual Inc.
VFX Supervisor: Jake Montgomery
VFX Supervisor: Andy Boyd
Producer: Asher Edwards
Telecine: BeachHouse
Colorist: Mike Pethel
Executive Producer: Denise Brown
Audio: On Music and Sound
Composer: Chris Winston
Sound Design: On Music and Sound
Composer: Chris Winston
Music Company: Walker