20something’s new campaign for Go For Zero is gaining a lot of attention, already surpassing the one million view mark on YouTube (it was uploaded on Monday).
To call attention to the dangers of speeding, 20something had people invite their fast-driving friends or relatives to their own funeral. The speeders, of course, were unaware that they were stepping into their won funeral. Tearful friends and relatives lament losing their loved ones lost too soon, while they look on and imagine what it might be like if the funeral was for real. Heavy-handed? Perhaps. But the idea behind the stunt was that most people overlook the danger inherent in casual speeding, so they needed such a wakeup call to bring attention to the devastation their driving habits could cause. Credits after the jump.
Client: IBSR / BIVV
Contacts: Kris Verbeeck, Jan Vandaele, Floris Merckx
Account: Bram Van Buynder
Creative Director: Benoît Vancauwenberghe
Art Director: Jean-pol Lejeune
Copywriter: Quentin Watelet, Birgit Fonteyn
Director: Olivier Auclair, Robert Van Donge
Film Production Company: Zoom Production
Additional credits: Céline Speeckaert, Thomas Horman, Jonathan Marchal, Pop-up talents