Well, at least the CLIO’s new theme is less morbid than the one from its 2010 call for entries. The organizers of the event have obviously Mad Men-ed themselves with their promo for the 2011 Awards show, which takes place on May 19 in NYC. For what purpose, we’re not sure, but maybe our esteemed judge and jury can better explain come game time. If you need more info, check out the revamped website here. In the meantime, we have to ask, do the CLIOs still matter to you?