With its many appearances in TV, film, and commercials over the years, one can only imagine how many heads Richard Strauss’s “Also Sprach Zarathustra” has occupied ever since it was made famous in the opening of Stanley Kubrick’s 1968 classic, 2001: A Space Odyssey.
For now, though, let’s focus on the latest usage of the 2001 theme in a new spot promoting leaf blowers courtesy of Virgina Beach-based outdoor power tool manufacturer Stihl (which is also apparently the world’s leading chainsaw retailer).
“Power” is, in fact, the operative word in this new ad, created by Paris agency Altmann + Pacreau, which shows just how much punch Stihl leaf blowers can pack with some rather bombastic, cosmic flair and a perfect counterpart in Strauss’s composition. A+P CCO Olivier Altmann tells AdFreak:
“Having done many ideas with leaves in the past, we thought we should go for something less expected to stand above the competitors in an allegoric and funny way.”
Advertising Agency: Altmann + Pacreau, Paris, France
Creative Director: Olivier Altmann
Agency Management: Edouard Pacreau, Thomas Vigneron
Production: The Gang Films
Producer: Nathalie Le Caer